Eurotrip app
Eurotrip app
Embedded Files
Find route information and purchase tickets for bus, train, carpooling, and create carpooling trips.
Find route information and purchase tickets for bus, train, carpooling, and create carpooling trips.
Project duration
01/2024 - 03/2024
Role
Plan and direct each step of the design thinking process as a UX designer with mobile design experience.
The problem
Search and compare bus, train and carpooling schedules in different platforms are time consuming and not effective. Purchasing tickets in different platforms is inconvenient because of necessity to re enter payment and personal information.
The goal
To give people easy and effective way to find and compare transport schedules, and purchase tickets as well as share their own carpooling trips.
Understanding the user
Understanding the user
User research
There were made two kinds of research - at the beginning online survey to identify user main pain points and after that 3 interviews to empathize more deeply with potential users.
Assumptions were confirmed - that there is need for reliable, easy to use app for searching routes and buying tickets for bus, train, carpooling as well as publish carpooling trips.
Pain points
Pain points
Different platforms
To find and book tickets for train, bus or carpool there are different platforms, but not possible to see it all in one place.
Cash payment
In carpooling in Latvia all payments are made in cash but nowadays it is more convenient to pay online through trustable service.
Low trust
When searching carpool in Facebook platform there are low trust for unknown persons who added trip and there is no possible to see more information about driver.
Time consuming
One has to check all the time Facebook posts if something comes up.
User personas
User personas
Persona: John
Persona: John
Problem statement:
John is a hardworking student who needs carpooling service because he loves visiting family in countryside every weekend.
Persona: Megan
Persona: Megan
Problem statement:
Megan is self driven business woman who needs easy usable service for finding and booking public transport tickets because she loves to travel and explore new places.
User journey map
User journey map
Mapping out the flow of John’s and Megan's user journeys revealed the benefits of creating a platform for users who need to plan their travels more efficient.
Starting the design
Starting the design
Paper wireframes
Paper wireframes
The goal was to create home / search page for travelling app. There are three sections - search, suggestions and process which needed to be shown in page. I draw 5 versions and chose best elements and put them together.
Stars were used to mark the elements of each sketch that would be used in initial digital wireframes.
Digital wireframes
Digital wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from user research.
Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
Usability study: findings
Usability study: findings
In the conducted usability studies first I observed all participants and made note-taking spreadsheet. Then using sticky notes and affinity diagramming identified main themes which were developed in patterns and later in insights.
Round 1 findings
Users need labels for navigation.
Users need visual calendar and map elements.
Users need less screens when publishing carpool rides.
Round 2 findings
Users need back arrows.
Users need to see selected date at all times.
Users need get straight from just purchased ticket to home page.
Refining the design
Refining the design
Style guide
Style guide
Components
Components
Mockups
Mockups
After usability study there were added section name on top with back arrow and close icon.
Thank you screen after usability study got updated with close icon and with bottom navigation bar, so that it is possible to get back to home screen with one click.
Accessibility considerations
Accessibility considerations
Headings in different sizes for visual hierarchy, as well as to support efficient navigation for users of screen readers.
In tab bar navigation it is possible to move around with swipe gestures, but considering accessibility moving around can be also done with a tap on selected tab.
All color contrasts met at least minimal requirements of WCAG.
Prototypes
Prototypes
Low-fidelity prototype
Users in just a few steps can very quickly and easily book tickets for train, bus or carpool necessary routes what can be seen in this prototype.
High-fidelity prototype
Find and book tickets for train, bus or carpool quick and easy. Publish your own carpool trip.
Going forward
Going forward
Takeaways
Takeaways
Impact
Now users have one platform for searching and purchasing tickets for public transport - bus, train and carpooling, as well as share your own carpooling trip and earn money. Users shared that the design for Eurotrip is intuitive and clean and they like simplicity.
What I learned
Key takeaway is to always keep focus on user needs, do tests and receive feedback, make research and take into account accessibility. Even small design details can have a huge impact on user experience.
Next steps
Next steps
Get feedback from more experienced UX/UI designers.
Improve overall design and functionality for better user experience.
Implement designs, send them to engineers to build, do tests and launch the app.
Thank you for reviewing my work on the Eurotrip app.
Thank you for reviewing my work on the Eurotrip app.
Feedback is always highly appreciated.
Feedback is always highly appreciated.
Let’s get in touch!
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